May 11, 2022
In Education Forum
As summer travel is in full swing, I remember that a lot of local research is done by non-locals. Depending on the vertical, a significant portion of business may come from visitors outside the region, whether long-distance travelers or those visiting neighboring towns for the Phone Number List day. I'm going to use my city, Frisco, Texas, which is an extreme northern suburb of Dallas, as an example for some perspective. Frisco is not like San Francisco, Washington, DC or other destinations that have a much stronger reputation for tourism and travel. According to a 2013 study by the Frisco Convention and Visitors Bureau, the top three reasons for visiting Frisco were business travel, a weekend getaway, and youth sporting events. Yet that same study found that more than 31,000 out-of-town visitors come to Phone Number List the city and spend $3.9 million every day. At the time, the city's population was around 130,000. Thus, every day, there are 24% as many visitors as residents. For a company, it is an important part of its clientele. But there's more: Visitors outspend locals on categories like food and shopping. Americans for the Phone Number List Arts reports that non-locals who attend arts events spend more than double what local residents spend. In his survey, the number of accommodations was very low, which would indicate that his comments were mainly from short-term, same-day visitors. Overnight visitors and business travelers are likely to spend even more on food, shopping, transportation, gifts and entertainment. Source: Community Impact News Graphic: Community Impact News Using this conservative double figure of non-local spending and the Phone Number List ratio of non-local visitors to Frisco residents each day means that, on average, non-local visitor businesses account for a full third of gross food establishment revenues. and retail. . Players in the food and beverage industry should expect above-average business volume from non-locals, according to Phone Number List the data. I apply these numbers very broadly for illustrative purposes, but I think the point is clear: non-local customers are important and can be a significant part of business. So how should local businesses approach local search strategies for these non-local customers? Below, I look at some trends in how non-local visitors conduct local searches and give seven tips on how to Phone Number List make sure you're doing what you can to get found and attract business from that. group of valuable customers.